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Cooking Mi Packaging

Customer: La Mifanera   Year: 2006
Cooking Mi, take away packaging for world rice recipes.

CHALLENGE:
Packaging development for a new product concept: Rice courses to take away, which the buyer has to finish cooking at home. The objective was to design an elegant and versatile package that allowed displaying more than 14 different recipes.

RESPONSE:
Quality presentation; exclusive and elegant look. The packaging has a window, which shows a brochure with the name of the recipe. When the box is opened, the window shows the different ingredients of the course.

DEVELOPMENT of:
Packaging, logotype, brochure and labels layout.

• Selected  Best pack or Packaging family.
  XII Anuaria Prizes, 2007.