Barcelona Activa promotional campaigns
Creamedia campaign: Press ad for the back page of La Vanguardia
Creamedia campaign: “If you are creative, strike your entrepreneurial potential!”
Creamedia campaign: Image and animated banner for web
Enterprising July campaign: “Prepare yourself for an Enterprising July”
Enterprising July campaign: Press ad for El Periódico
Enterprising July campaign: Press ad for El Economista
Enterprising July campaign: Image and animated banner for web
Barcelona Activa promotional campaigns
Customer: Barcelona Activa Year: 2009
Design of the media campaigns to promote the programmes Creamedia and Enterprising July.
CHALLENGE:
To create two media campaigns with visual impact, using the new identity of Barcelona Activa.
To promote the Creamedia programme for the creation of creative companies, and the Enterprising July programme of summer activities.
RESPONSE:
For the Creamedia we designed an ad introducing the programme as the spark to strike the entrepreneurial potential of creative professionals.
For the Enterprising July we merged the refreshing image of a watermelon with a pie chart showing the key issues for entrepreneurs.
DEVELOPMENT of:
Press advertisements, slogans, photograph, adaptation to different formats according the media and promotional item for Enterprising July.
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